Chip is a modern concept Qatari brand, that grew from a very real, personal need to elevate the quality of homemade desserts in Qatar.
Chip’s Owner wanted to elevate the differentiating (and delicious!) parts of her brand to take larger bites out of her competitor’s market share. But she needed to stand out on the market against more traditional household names.
Through a deep dive into the category, consumers and the brand assets, we defined the brand’s strategic opportunity by uncovering the customers’ experience with each category of Chip’s products in an abstract way. Our Creative team has created different abstract & customized scenes that have been used as the brand main design language, which will help creating an interesting look & feel in the packaging, marketing, and brand image.