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The Solution

What comes to your mind when you cerebrate of a bakery? Home, family, a fest, childhood or maybe a tempting aroma of your mother’s cakes? The concept of scent-driven recollections led the entire branding process.

We developed a brand characters, the progenitor of the bakery and engendered a brand story. The identity was predicated on unique illustrations, unfolding different life events of the brand characters, first love, his steps in the confectionary industry to create the warm atmosphere that naturally makes the visitors a component of brand character life, transferring them into a plenarily different emotional dimension.